Vintage Walt Disney GE Progressland Road Atlas 1964 New York World's Fair Ed

Description

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Estate sale find, vintage original Hammond Road Atlas of the United States World's Fair Edition featuring a cover ad "Visit General Electric Progressland A Walt Disney Presentation At the New York World's Fair, General electric, Light Military Electronics Department.
Walt Disney used the 1964 New York World's Fair to improve Disneyland.  Fair organizer Robert Moses was looking for a sure-fire way to drive attendance, he approached Walt to contribute the Disney touch.
Walt even promoted it in a dedicated episode of The Wonderful World of Color called “Disneyland goes to the World’s Fair”.
Walt may have been motivated to invest heavily in the Fair by two things. First, he was already considering locations for an “East coast” Disneyland and wanted to gauge interest. The “smart” money was saying Eastern intellectuals wouldn’t take to the wholesome entertainment that had drawn millions to Disneyland.
Second, Walt’s typically ambitious plans for Disneyland, were, as usual, outpacing funding. Many would, rightfully, argue it was Roy Disney’s financial acumen that helped make everything possible. But, Walt had already proven through the Disneyland TV program deal, that using his instincts he could find ways get what he wanted by using other people’s money.
Ultimately, the Fair drew less people overall than had been expected, lost money and a planned third season was cancelled. But, the popularity of Disney’s four pavilions, Pepsi’s It’s a Small World, GE’s Progressland, (including the Carousel of Progress), Illinoi’s Great Moments with Mr. Lincoln and Ford’s Magic Skyway convinced Walt that an Eastern theme park would work.
The item measures approximately 6.5" X 12.5", 48 pages, approximate shipping weight 7 ounces.
PLEASE SEE DESCRIPTION AND PHOTOS FOR ADDITIONAL DETAILS  - The item is in overall Fair to Good Minus used condition, signs of wear, creases, tears, fading, sunning and age toning, soiling, stains, no writing, no odors, please see images.
(C1B8-107)